HOURS
Time Shared, Beyond Boundaries
Brand identity and launch support for a theatre that defies definition.
Strategy · Identity · Voice · Website · Photography · Video
Arts & Culture · London
Who
A genre-defying theatre blending circus, cabaret, installation and live performance.
Challenge
The old brand hid the offer. Audiences did not grasp it. Ambition outgrew identity.
Role
Why it mattered
With a new name and evolving direction, Hours needed an identity as alive as the work. People should feel it and understand it at a glance. We distilled a clear promise, built a modular system, and launched it in the room. Site, posters, social, and an intro film captured at the live debut.
The Bloom&Boom! Way
🌱 Define the direction
A co-created discovery surfaced a central idea: Time Shared.
The double meaning of “Hours” and “ours” shaped a narrative of connection, presence, and ownership of the moment. We positioned Hours as a movement, not a category. Live, intimate, instinctive. Between disciplines. Between artist and audience. Between structure and spontaneity. Between here and now.
🪴 Shape the voice
A modular, living identity with shifting layouts and bold contrasts. Energy of a performance that is never the same twice. A logo that is assertive yet open, at home on a social tile or a circus rig. Tone of voice that is bold, emotive, immediate. Always inviting. Never distant.
📣 Make it heard
A unified toolkit and rollout across channels. A one page website on Wix, launch posters, social assets, and press or grant templates for consistent outreach.
Launch The brand debuted at a live event. On the night we captured photography and video to seed the new narrative, and produced an intro brand film for the site and socials.
Deliverables
Strategic workshop and narrative positioning
New brand identity (logo, colour, type)
Messaging architecture and tone of voice guide
One page website design (Wix)
Launch posters, social templates, press graphics
Launch event photography and video
Intro brand film
Brand rollout plan and internal comms support
Art direction for photography
Impact
Clarity of offer: audiences understand the work at a glance
Momentum: new invitations and partnerships from stakeholders and funders
Alignment: renewed internal energy around the name and mission
Connection: audiences feel more present, more connected, more seen