Elio
Earth First, People Forward
Team photography for a climate-conscious company that grows with the earth.
Photography · Art Direction · Press Assets
Climate · Regeneration
Who
A purpose-led company helping organisations shift to regenerative models that centre ecosystems, people, and long-term sustainability.
Challenge
Create press-ready team photography that feels genuine, not staged or corporate. Show connection to nature and unity across a diverse team. Make images usable for media, website, and internal culture without losing integrity.
Role
Environmental portrait shoot, art direction, image selection, natural editorial post-processing, multi-use licensing.
Elio needed team portraits that reflect who they are and what they stand for. The ask was clear. No staged office shots. No startup clichés. Photographs that carry their values and can travel across press, web, and social.
The Bloom&Boom! Way
🌱 Define the intention
Anchor the shoot in Elio’s mission. Let the land and the team’s natural interactions tell the story. The goal was belonging and honesty, not performance.
🪴 Shape the voice
Concept and location Open meadow and woodland. The landscape sets the energy. Movement, curiosity, play. Little to no rigid posing.
Tone and mood Earthy and unfiltered. Overcast light, lush greens, texture of bark and grass. Natural wardrobe with soft tones that fit the place.
Direction Create a safe space and let people be themselves. Images should feel like snapshots of belonging, not press setups. Co-creation, rootedness, lightness, care.
📣 Make it heard
Select and prepare images for press kits, website placement, and social use. Deliver a set that can live across channels with a consistent, natural editorial tone.
Deliverables
The photos became central to Elio’s media rollout and stood apart from typical corporate bios.
Reinforced a grounded, thoughtful, human-centred brand.
Created a visual archive the team felt proud of. “These feel like us.”
Sparked conversations in media and funder circles about how Elio presents itself and why it matters.
Impact
The photos became central to Elio’s media rollout and stood apart from typical corporate bios.
Reinforced a grounded, thoughtful, human-centred brand.
Created a visual archive the team felt proud of. “These feel like us.”
Sparked conversations in media and funder circles about how Elio presents itself and why it matters.